ReachMachines

Dennis Mortensen is an analytics expert whose blog should be on the shortlist of anyone interested in Web analytics.  In a follow up to a recent interview he gave, he made the following prediction:

It is fair to believe that some of the next steps / hot topics within the web analytics industry are about the following two shifts:

- A move from web site analytics towards web presence analytics
- A move from data conclusion towards data predictions

What is extremely relevant and interesting about his prediction of emergent topics in the field of Web analytics, is that both of the shifts to which he refers are at the core of the Reach Machines value proposition.  The purpose of the analytics solution we’re currently in alpha with is to 1) provide better measurement of Web presence for brands and 2) ensure that these metrics are predictive of brand performance going forward.

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