Reach Machines

Interesting and Useful Report on UGC and Social Media

Filed under: marketing strategy, media planning, social media — Tags: iab, social media, ugc — bstraley @ 9:59 am

The IAB recently published a report on how UGC and social media are transforming the digital experience on the Web. Some of it is a rehash of concepts and insights well familiar to many of the people who are involved in the space.

It’s good to see the IAB funding studies like this as we believe UGC and social media are two major forces that are driving the evolution of advertising away from hard-to-justify buys “of time/space on fixed media in controlled contexts” and toward much more targeted, engaging, and measureable campaigns.

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