Stride Gum Sponsorship of “Where the Hell is Matt?”
Many of you have no doubt heard of or seen the following video by now. Pretty captivating.
Beyond the fact that it’s fun to watch and more than a little uplifting, it’s also a terrific example of how brand marketing can/should operate on the Web. Find innovative content that’s consistent with brand values and messages and sponsor the creation of more of it. The creative ideas are out there and it’s the job of the agency of tomorrow to source and amplify them.
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