Interesting and Useful Report on UGC and Social Media
The IAB recently published a report on how UGC and social media are transforming the digital experience on the Web. Some of it is a rehash of concepts and insights well familiar to many of the people who are involved in the space.
It’s good to see the IAB funding studies like this as we believe UGC and social media are two major forces that are driving the evolution of advertising away from hard-to-justify buys “of time/space on fixed media in controlled contexts” and toward much more targeted, engaging, and measureable campaigns.
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Thanks for the link on that article, it was a good read. It’s amazing how blogging and social networks have changed the world. Who knew?
Jake
NoteScribe: Premier Note Software
Comment by Jake — May 6, 2008 @ 8:01 am